[Télécharger] The Strategy and Tactics of Pricing: A Guide to Growing More Profitably de Thomas T. Nagle,Georg Müller Francais PDF
Télécharger The Strategy and Tactics of Pricing: A Guide to Growing More Profitably de Thomas T. Nagle,Georg Müller Livre PDF Gratuit

Télécharger "The Strategy and Tactics of Pricing: A Guide to Growing More Profitably" de Thomas T. Nagle,Georg Müller livre En ligne
Auteur : Thomas T. Nagle,Georg Müller
Catégorie : Livres anglais et étrangers,Business & Investing,Industries & Professions
Broché : * pages
Éditeur : *
Langue : Français, Anglais
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
Télécharger The Strategy and Tactics of Pricing: A Guide to Growing More Profitably de Thomas T. Nagle,Georg Müller Pdf Ebook
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Pricing Strategies / 2020 Guide With Examples / Quickbooks ~ Penetration pricing is one of several competitive pricing strategies available. Another is dynamic pricing, which we look at in more detail below. 2. Economy pricing. This pricing strategy is a “no-frills” approach that involves minimizing marketing and production expenses as much as possible. Used by a wide range of businesses, including .
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