[Télécharger] Lean Customer Development: Building Products Your Customers Will Buy de Cindy Alvarez En Ligne
Télécharger Lean Customer Development: Building Products Your Customers Will Buy de Cindy Alvarez Pdf Ebook
Télécharger "Lean Customer Development: Building Products Your Customers Will Buy" de Cindy Alvarez Livre PDF Gratuit
Auteur : Cindy Alvarez
Catégorie : Livres anglais et étrangers,Business & Investing,Industries & Professions
Broché : * pages
Éditeur : *
Langue : Français, Anglais
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customer's behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing products
Télécharger Lean Customer Development: Building Products Your Customers Will Buy de Cindy Alvarez En Ligne
lean - Lean Enterprise Institute / Lean Production ~ Our global mission is to be the leading lean educators for society in maximizing value and minimizing waste. To accomplish this goal, we develop and advance lean principles, tools, and techniques designed to enable positive change.
What is Customer Development? / Agile Alliance ~ Definition. Customer development is a four-step framework, originally identified by Steve Blank, to discover and validate that you have identified a need(s) that customers have, built the right product to satisfy that customer’s need(s), tested the correct methods for acquiring and converting customers, and deployed the right resources in the organization to meet the demand for the product.
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Know your customers' needs - Info entrepreneurs ~ However good your product or service is, the simple truth is that no-one will buy it if they don't want it or believe they don't need it. And you won't persuade anyone that they want or need to buy what you're offering unless you clearly understand what it is your customers really want.. Knowing and understanding customer needs is at the centre of every successful business, whether it sells .
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