[Télécharger] Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare de Jean Noel Kapferer Livre eBook France
Télécharger Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare de Jean Noel Kapferer Livre eBook France
Télécharger "Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare" de Jean Noel Kapferer Livre PDF Gratuit
Auteur : Jean Noel Kapferer
Catégorie : Livres anglais et étrangers,Business & Investing,Industries & Professions
Broché : * pages
Éditeur : *
Langue : Français, Anglais
Kapferer on Luxury offers a collection of carefully curated new and popular articles from the world-renowned and undisputed luxury marketing and branding expert Jean-Noël Kapferer. He shares numerous insights and foresights on how the luxury goods sector is changing to arm the reader with strategies to achieve sustainable growth. Each chapter of Kapferer on Luxury addresses a specific issue or facet relating to luxury growth such as sustaining the 'luxury dream', the artificiation of luxury, the dependency on exclusivity, delocalization, sustainable luxury and managing luxury brands within groups. Together, they paint a complete picture of the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth. As such, it is a perfect resource for luxury brand marketing, branding and account management practitioners and students.
Télécharger Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare de Jean Noel Kapferer Livres En Ligne
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare ~ Version coupée, Livre audio, Coffret, Illustré, Grands caractères: Langue: Anglais: Nombre de pages: 240 pages: Editeur: Kogan Page Ltd: Catégories: Business & Investing: Évaluation du client: 4.3 étoiles sur 5 de 364 Commentaires client [has_linkaff] Nom de fichier: kapferer-on-luxury-how-luxury-brands-can-grow-yet-remain-rare.pdf: La .
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Kapferer on luxury : how luxury brands can grow yet remain ~ Kapferer on luxury : how luxury brands can grow yet remain rare Kapferer , Jean-Noël In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative.
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