[Télécharger] Optichannel Retail: Beyond the Digital Hysteria: Develop and Implement a Winning Strategy As a Retailer or Brand Manufacturer de Gino Van Ossel Livres En Ligne
Télécharger Optichannel Retail: Beyond the Digital Hysteria: Develop and Implement a Winning Strategy As a Retailer or Brand Manufacturer de Gino Van Ossel Francais PDF
Télécharger "Optichannel Retail: Beyond the Digital Hysteria: Develop and Implement a Winning Strategy As a Retailer or Brand Manufacturer" de Gino Van Ossel livre En ligne
Auteur : Gino Van Ossel
Catégorie : Livres anglais et étrangers,Business & Investing,Industries & Professions
Broché : * pages
Éditeur : *
Langue : Français, Anglais
Accessible and complete overview on retail, separating hype from actual trends Straightforward steps towards a winning strategy A practical view, focused on concrete solutions and opportunities The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalisation are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognisable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.
Télécharger Optichannel Retail: Beyond the Digital Hysteria: Develop and Implement a Winning Strategy As a Retailer or Brand Manufacturer de Gino Van Ossel Livres Pdf Epub
Optichannel Retail. Beyond the Digital Hysteria; Develop ~ Optichannel Retail. Beyond the Digital Hysteria; Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer - Livre - The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops.
Optichannel retail. beyond the digital hysteria- develop ~ Optichannel retail. beyond the digital hysteria- develop and implement a winning strategy as a retailer or brand manufacturer aux éditions Lannoo. The digital r
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Le retail opticanal. Au-delà de l'hystérie digitale ~ La révolution digitale a rendu le client plus exigeant que jamais. Rapidité, transparence et hyperpersonnalisation sont désormais la norme. De plus en plus de fabricants de marques vendent leurs produits directement au consommateur par le biais de leurs propres magasins et webshops. Et pendant ce temps, de nouvelles technologies annoncent la prochaine onde de choc suivante.
Omnichannel dans le retail / Uitgeverij LannooCampus ~ La croissance rapide de l'e-commerce fait trembler le secteur du retail sur ses bases. En tant que retail manager, vous savez que des changements s'avèrent nécessaires. Pour cela, pas besoin d'un oiseau de mauvaise augure annonçant la fin du magasin physique. Pourtant, plusieurs questions se posent déjà : Quelle direction suivre concrètement ?
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Omnichannel dans le retail / Éditions Racine ~ Dans ce livre, Gino Van Ossel propose une solution concrète. Il traite de l'omnichannel retailing qui ne met plus l'accent sur le magasin mais bien sur le client. Avec des questions pertinentes, des modèles clairs et des checklists pratiques, il guide le retailer et le fabricant d'articles de marque dans leur recherche d'une réponse adéquate à la mesure de leur entreprise et de leur secteur.
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